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Graph: http://wumm.uni-leipzig.de:8891/sparql
bmp:CrossSelling (EasyRdf\Resource)
rdf:type od:BusinessModelPattern
skos:prefLabel "Перекрестные продажи"@ru, "Cross Selling"@de, "Cross Selling"@en
skos:note "In this model, services or products from a formerly excluded industry are added to the offerings, thus leveraging existing key skills and resources. In retail especially, companies can easily provide additional products and offerings that are not linked to the main industry on which they were previously focused. Thus, additional revenue can be generated with relatively few changes to the existing infrastructure and assets, since more potential customer needs are met."@en
od:hasDimension bmp:How, bmp:Value, bmp:What
od:hasNumber "07"
http://opendiscovery.org/rdf/BusinessTrend/Trend_01 (EasyRdf\Resource)
od:toBusinessModelPattern bmp:CrossSelling
http://opendiscovery.org/rdf/BusinessTrend/Trend_10 (EasyRdf\Resource)
od:toBusinessModelPattern bmp:CrossSelling
http://opendiscovery.org/rdf/EcoDesignNode/E1222 (EasyRdf\Resource)
skos:example "Nestl? redesign the bottle and cap to make them lighter. Also narrowed the label. "