→ skos:prefLabel → "Micro Distribution and Retail"@en
→ od:hasContext → "Base of the pyramid and low-income consumers tend to make small, but frequent purchases. These customers are often not reached by major suppliers, both in terms of outlets and product or service formats."@en
→ od:hasExample → "[Zain] in Madagascar offers shared phone services to those unable to afford their own handsets, through existing retail outlets that are part of the Village Phone Program. "@en
→ od:hasLFId → "P5_3", "P20"
→ od:hasProblem → "Local retail outlets in base of the pyramid and low-income areas often underperform because they lack the capacities to accommodate the purchasing habits of their customer base."@en
→ od:hasReference → "(Jenkins et al., 2011)"
→ od:hasSolution → "Offering products and services that match customers’ cash-flows (e.g., small-sized product units) and employing specialized, independent distributors. This can require strengthening existing retail outlets and delivery channels through training and financing partners as local vendors."@en