→ skos:prefLabel → "Physical to Virtual"@en
→ od:hasContext → "Green and social start-ups need less costly and scalable distribution systems. As customers become comfortable with online shopping, switching from brick and mortar to virtual channels becomes an option."@en
→ od:hasExample → "[Sungevity], a residential solar installation and financing company, developed a scalable online sales model where customers get a price quote within 24 hours. Remote engineers design the solar systems using satellite imagery. "@en
→ od:hasLFId → "P25", "P5_4"
→ od:hasProblem → "The physical systems needed to distribute products, such as classic shops, are often expensive, resource-intensive, and hardly scalable."@en
→ od:hasReference → "(Clinton & Whisnant, 2014)"
→ od:hasSolution → "Introducing virtual customer relationships and channels, and only a few or no retail outposts. Making use of third-party platforms, e.g. shop-in-shop models. This allows increasing resource efficiency and scalability of product distribution."@en