→ skos:prefLabel → "Commercially Utilized Social Mission"@en
→ od:hasContext → "Some social groups are excluded from consumption possibilities due to price barriers or because offerings for these groups do not exist."@en
→ od:hasExample → "[co2online] offers free online tools to help users track and reduce their energy consumption, costs, and CO_2 emissions. Based on the generated information about users’ energy consumption, co2online offers commercial services such as customized market studies. "@en
→ od:hasLFId → "P6_2", "P3"
→ od:hasProblem → "A social target group may wish to use a product or service, but is not willing or able to pay for it."@en
→ od:hasReference → "(Dohrmann et al., 2015)"
→ od:hasSolution → "Offering a product or service for free to a social target group while earning revenues from commercial customers, e.g. based on the information generated by the social target group."@en