→ skos:prefLabel → "Building a Marketplace"@en
→ od:hasContext → "Base of the pyramid and low-income groups, in both developed and developing countries, are often excluded from particular forms of consumption due to price barriers or because markets for these groups do often not exist."@en
→ od:hasExample → "[Novartis’ Arogya Parivar], a multi-national pharma company, combined education and sales efforts to create a for-profit initiative to improve health outcomes for poor, rural communities in India. Arogya Parivar employs health educators to create faith in medicine. Accompanying supervisors educate doctors and pharmacies and assess local needs. Where necessary, Novartis seeks local partners to build up capacity. "@en
→ od:hasLFId → "P1", "P7_1"
→ od:hasProblem → "Customers need a product or service, but lack access, or cannot afford it. Markets are only insufficiently developed."@en
→ od:hasReference → "(Clinton & Whisnant, 2014)"
→ od:hasSolution → "Creating a new marketing system for otherwise neglected customer segments, by building new customer relationships, distribution channels, and revenue models. This allows offering products and services that take into account the needs of social target groups and their varying education and income levels."@en