→ skos:prefLabel → "Use-oriented Services"@en
→ od:hasContext → "Replacing established and/or complex products, or technologies in a broader sense, is challenging due to several barriers to their diffusion. In particular providers of eco-friendly technologies have to find ways to make their offerings attractive."@en
→ od:hasExample → "[Rolls Royce plc] offers maintenance and other services around the aircraft turbines they provide to airlines (Power by the hour). Instead of charging per turbine sold, Rolls Royce uses a total care model focused on achieving outcomes for customers. Customers pay a service fee that includes the turbines, maintenance, and further services. "@en
→ od:hasLFId → "P9_4", "P43"
→ od:hasProblem → "Using a new or complex product, or technology in a broader sense, can be challenging for users and they might need support to use and maintain it properly. In some cases, this can inhibit switching from old and inefficient products to new, more ecofriendly versions."@en
→ od:hasReference → "(Tukker, 2004)"
→ od:hasSolution → "The traditional product still plays a central role, but the business model is not geared towards selling products. The product usually stays in ownership with the provider and can be shared by a number of users. Customers pay e.g. a leasing, renting or service fee for the use and performance of a particular product."@en