→ od:description → "Использовать обратную сторону данного объекта."@ru, "Use 'another side' of a given area"@en, "Nutze die Rückseite des gegebenen Objektes aus."@de, "Exploit the back of the given object."@en
→ od:MannDombExample → "View your organisation from the outside - either directly or using consultants, ‘mystery shoppers’, etc."@en, "New ways of looking at the selling process - instead of selling carpets to its commercial and industrial customers, Interface now offers what it calls the 'Evergreen Lease.' Its customers no longer buy carpets or pay an installation fee - they just pay a monthly service fee that guarantees they will always have clean, attractive carpets (22)"@en, "‘The seeing of objects involves many sources of information beyond those meeting the eye when we look at an object. It generally involves knowledge of the object derived from previous experience, and this experience is not limited to vision but may include the other senses: touch, taste, smell, hearing, and perhaps also temperature or pain.’ R.L.Gregory"@en, "‘You can’t teach an old dogma new tricks’ Dorothy Parker"@en