Home

Graph: http://wumm.uni-leipzig.de:8891/sparql
bmp:LongTail (EasyRdf\Resource)
rdf:type od:BusinessModelPattern
skos:prefLabel "Langer Schwanz"@de, "Long Tail"@en
skos:note "Instead of concentrating on blockbusters, the main bulk of revenues is generated through a 'long tail' of niche products. Individually, these neither demand high volumes, nor allow for a high margin. If a vast variety of these products are offered in sufficient amounts, the profits from resultant small sales can add up to a significant amount."@en
od:hasDimension bmp:How, bmp:Value
od:hasNumber "28"
http://opendiscovery.org/rdf/BusinessTrend/Trend_08 (EasyRdf\Resource)
od:toBusinessModelPattern bmp:LongTail
http://opendiscovery.org/rdf/EcoDesignNode/E1222 (EasyRdf\Resource)
skos:example "Nestl? redesign the bottle and cap to make them lighter. Also narrowed the label. "