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Graph: http://wumm.uni-leipzig.de:8891/sparql
bmp:IngredientBranding (EasyRdf\Resource)
rdf:type od:BusinessModelPattern
skos:prefLabel "Werbung mit Inhalt"@de, "Ingredient Branding"@en, "Брендинг ингредиентов"@ru
skos:note "Ingredient branding describes the specific selection of an ingredient, component, and brand originating from a specific supplier, which will be included in another product. This product is then additionally branded and advertised with the ingredient product, collectively adding value for the customer. This projects the positive brand associations and properties on the product, and can increase the attractiveness of the end product."@en
od:hasDimension bmp:What, bmp:How, bmp:Value
od:hasNumber "22"
http://opendiscovery.org/rdf/BusinessTrend/Trend_08 (EasyRdf\Resource)
od:toBusinessModelPattern bmp:IngredientBranding
http://opendiscovery.org/rdf/EcoDesignNode/E1222 (EasyRdf\Resource)
skos:example "Nestl? redesign the bottle and cap to make them lighter. Also narrowed the label. "