→ skos:prefLabel → "Leverage Customer Data"@en, "Kundendaten nutzen"@de, "Использовать данные клиента"@ru
→ skos:note → "New value is created by collecting customer data and preparing it in beneficial ways for internal usage or interested third-parties. Revenues are generated by either selling this data directly to others or leveraging it for own purposes, i.e., to increase the effectiveness of advertising."@en
→ od:hasNumber → "25"